Introdiction to airline and airport management Essay

Introdiction to airline and airport management - Essay Example It is important to evaluate whether these factors are positively affecting the commercial air transport or not. The expectations of air passengers have increased in terms of quality of air transport services. Since passengers groups can be segmented into various categories based on different variables therefore, their needs may vary. The immense variability among the needs of the passengers has always been a major concern for the airlines. The ultimate need of all passengers is their satisfaction. Apart from the service quality improvements made by all airlines, the airports have widely adopting the quality criteria. Since the airports are also operating in a more competitive environment therefore, airport management is improving to serve passengers in a better manner. In the previous years, the customers used to buy tickets directly from the airlines and no contractual relationship used to exist between the customers and the airport. Today, the situation is very different because even without having any contractual relationship with the airports, the passengers expect to have excellent airport services. For fulfilling the needs of the passengers, the airport nowadays are giving great focus towards ground handling, security checks, airport access and border controls etc. The European airports have developed â€Å"Airport Voluntary Commitment on Air Passenger Service.† It has been developed after the extensive consultation of airport management with Consumers, European Commission and European Government. According to the voluntary commitment, European airports accept the responsibility to provide defined quality of services to the travellers without any legal binding on a consistent basis. For example, according to Airport Voluntary Commitment, â€Å"Each airport will prominently publicise the services it offers for assisting passengers with reduced mobility (PRMs).† 2 The

Social Media Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Social Media Marketing - Essay Example Considering the wide range of social media sites covered, this marketing design will have a very wide range of audience across the globe. All the socio-economic classes of the human society are reached out to by this advert, providing a strong base of potential buyers (Safko 2013). In addition to the large social media coverage, this advert gives a detailed and all inclusive description of the Tecno smartphones. The description of the features is brought out in a colorful and eye-catching animations accompanied by step by step audio explanations. The audio explanations are of a wide variety of languages; English, French, German, Kiswahili, Arabic and even some local dialects. This gives first-hand information to the audience because one does not need a translation in order to understand the information being conveyed. Translations are sometimes biased since the translator may say what they think is important. As a result a potential buyer may fail to buy the product because what they were looking for in a phone was omitted by the translator. The advert is also accompanied by a step by step tutorial on the use of the smart phone. This is optional and can be viewed by anyone who has never used a smart phone before (Zimmerman 2013). This is an added advantage as compared to the inserts and user manuals that are usually inserted in the smartphone boxes. Some of the user manuals are typed in very tiny fonts making them stannous to read. An audio version would therefore be preferred by some customers. Currently the smartphone market is flooded by very many brands of smartphones. The major smartphones in the market are; Samsung, Apple, Sony, Alcatel, LG, Infinix and many others. All these smartphones ideally have the same features and applications. The hardware and the brand names are the only variables in this industry. The availability of many brands creates a cutthroat competition, with every company trying to have a bigger share of the market. In