Goose Island Company (Brief discriotion of the organization) Essay

Goose Island Company (Brief discriotion of the organization) - Essay Example Its products are sold across the United States and in the United Kingdom. The company has been expanding with time owing to the rising market trends as it continues to venture into new markets. Goose Island company operates in the alcoholic beverage manufacturing industry and has managed to acquire a fair share of the market. This industry includes products like ale, beer, distilled spirits and wine. There are major players in this industry like the Anheuser-Busch Companies, Inc, Boulevard Brewing Co. and Harpoon Breweries. They have loyal clients and have been in the industry for a long period of time. Competing against them is therefore not easy as they have a wider capital base that they utilize when it comes to product promotion and strategic planning (Fogarty 34). However, Goose Island company is trying its best to build its customer base in order to compete with such big market players. When the company was partly sold to the Widmer Brothers Brewery in 2006, there was public outcry that the taste of the beer was going to be interfered with. The loyal clients were very furious with the management, as they did not want any form of alteration in the taste of the beer. T he reason why they opted for external financiers from Belgium was that the local financiers wanted to gain full control of the company but the management was not for this. This is why they had to settle for Widmer Brothers Brewery for additional capital (Xin and Buccola 45). All the manufacturing is done in Chicago even after the part acquisition of the firm. The management and key decision-making personnel are all based in Illinois; Chicago just like it was before. Their philosophy is grounded on building their brands and increasing the sales volume. The company has over 120 employees based in Chicago that are highly motivated and focused in achieving the organizational objectives. Currently the organization is growing and is even expanding to new areas, conquering new

Alcohol Abuse among College Students and Programs to prevent it Research Paper

Alcohol Abuse among College Students and Programs to prevent it - Research Paper Example A research conducted by National Institute on Alcohol Abuse and Alcoholism (NIAAA) revealed that alcohol related deaths among college students has been on the rise in the United States (Reinberg). This implies that underage drinking is seriously affecting the country mainly because of premature deaths. Alcohol has its health problems but heavy drinkers have a higher probability of engaging in other risky behaviors such as drank driving and engaging in unprotected sex among others (Hanson). All new undertakings are exciting and this is the reason why college students are faced with challenging environments as they start living away from home. It is worth noting that college students have very many challenges because most of them are living away from home for the first time. College students suddenly realize that they have become their own masters because their parents’ vigilance is no longer there. After they realize that they are independent, most of them are tempted to test t he things, which they have never done. Moreover, the pressures associated with college education drives many students into engaging in alcohol and other drug abuse (Labrie, Pedersen, & Tawalbeh 25). 2.0 Alcohol Abuse among College Students According to Reinberg, it has been established that in excess of thirty percent of Americans have had problems with alcohol at a certain stage of their lives. 17.8% have abused alcohol while 12.5% are alcohol dependent. Alcohol abuse leads to daily living problems, financial problems and interpersonal problems that are caused by excessive drinking. It has been established that majority of the people start to drink when they are very young. Although the government has put in place measures to control underage drinking it has been very hard to implement it because of technological advances, which enable underage people to buy alcohol via the internet. Those who sell alcoholic beverages via the internet should come up with ways of establishing the ag es of their customers (Labrie, Pedersen, & Tawalbeh 25). Studies have established that higher education drinkers are heavy drinkers and they are supposed to be responsible. Despite the measures that the government has taken to reduce college drinking, studies have established that annually, more than one thousand and four hundred college students die from alcohol related events, which are mainly associated with road accidents. Researchers have established that around two million students in college drive under alcohol’s influence occasionally and in addition, about three million of them ride with colleagues who are under the influence. This is the leading cause of deaths among young people in the United States because they do not care about what happens when they are drank (Monahan et al 290). 2.1 The Role of Parents in the Care of Their Children Parents have a leading role to play when it comes to reducing binge drinking among their children. This can be attributed to the fa ct that parents are the best people who are in a position to understand their children’s behaviors. Heavy episodic drinking is a problem that is common across the world. Although it varies from one place another, it is important to acknowledge that it

Disadvantages In Regard To Leisure Choices Sociology Essay

Disadvantages In Regard To Leisure Choices Sociology Essay Taking a thorough assessment of the society we live in, it is evident that women are in many ways disadvantaged as regards leisure choice compared to men. Leisure is itself seen as a psychological experience of enjoyment and satisfaction which occurs within the framework of time or activity. Leisure includes things like watching television, participating in sports, meeting friends, engaging in hobbies and going to events (Doughty, 2010). It requires plenty of time and psychological fitness for one have the best of it. Women are the most disadvantaged due to various constraints they encounter in society. Womens access to free time and leisure opportunities are controlled by such factors as their work and domestic situation, their low income level together with age and ethnic group. These constraints may include structural factors such as family obligations, financial resources, weather factors and work time (Shaw 1994). In most societies, it is normally regarded as womens duty to take care of the family as well as looking after children. As far as these constraining factors have assisted in understanding leisure participation among women, further adjustments can be reached through specific examination of their sub-groups. This is because the constraints are different to the various categories of women basing on their ages. For instance, girls between the age of fifteen and below have limited access to leisure activities since they have restricted time to engage in recreational activities (Kiefer, 2004). They face such constraints as lack of knowledge, lack of accessibility to recreational facilities as influenced by their parents, lack of interest in various recreational facilities and lack of partners (Rehman et al., 2003). At this age, girls are still in school and do not have time to engage in those activities as tourism except during holidays where they can move around the world with their families, but for a very short period of time. Everything they do is influenced by their parents and it is usually difficult for them to decide for themselves. These girls may not necessarily be affected by those limitations such as the interpersonal and intrapersonal constraints since they are still young and have nothing to worry about. They engage in sporting activities in school as part of the co-curricular activities of any school which may not be regarded as leisure (Young people at Play, n.d.). Their weak physical situations discourage them from getting actively involved sports events. These girls are not affected by financial constraints since they are young and all their needs are met by their parents. However, their participation may depend on their cultural background, that is, race and ethnicity play an important role in determining a familys influence on childrens leisure. For example, those from the developing countries grow in hardship where there is hardly any money to take them to school. Therefore, they only resort in dropping out of school and engage in child labor to earn living for their parents and thus have no time for leisure or time to involve themselves in any recreational activities (Shaw 1994). In addition, girls from these developing countries such as in Africa and Asia do not have role models who can motivate them to engage in sporting activities such as football, athletics, volleyball etc. At the same time, their families cannot afford to take them around the world as tourists since they do not have enough money to cater for it. Those from Western countries are a bit different because their parents have the financial strength to finance their education and hav e role models in the society who encourage them to involve themselves in sports. Some are even motivated to engage in music activities, for example, in the US where some girls become superstars at very tender ages. All in all, these girls are more dependent on parental consent and support for recreational activities. On the other hand, young single ladies mostly of the age between 15 and 25 years have different experiences on leisure, sports and other recreational activities. At this age they can easily make mature independent decisions and they therefore face peculiar constraints as regards to their leisure involvement. Based on their perception of sporting activities, these women highly suffer from the limitations of low self-esteem and lack the belief that they may be talented or competent in any recreational activities (Goliath, 2002). Most of these women have just finished school and still looking for employment and therefore have high financial problems. This renders them unable to get involved in both leisure and recreational activities without the help of their parents. The constraints may also depend on the cultural background. Women from poverty stricken countries such as the developing countries experience those intrapersonal constraints such as stress, family attitudes and personal ev aluations of the appropriateness of an activity (Goliath, 2002). Since these women may not have acquired the appropriate education as a result of their background, they may end up engaging themselves in activities such as prostitution and other criminal activities. As a result, they have no time for leisure, sports and other recreational activities. Additionally, they do not have the financial ability to visit other countries as tourists. Various interpersonal constraints such as relationships with others and the ability to find partners as well as the influence of family obligations also affect their leisure involvement. As a result of the societal stress, these women do not have the time enjoy recreational activities with their peers. In addition, they lack role models in the society who may encourage them to engage in productive activities and they therefore end up living desperately. Though women are normally strong physically at this age, inadequate education and lack of awareness about the benefits of participating in sports has been the main reason they never involve themselves. As a result, physical education is often not admired among the females in school (Goliath 2002). Young women aged between 15 and 25 years from developed countries also experience intrapersonal and interpersonal constraints as regards their leisure involvement. These Western women have the constraints such as those of structural factors including financial resources and work time constraints. Those who have jobs do not have time for leisure and recreational activities and hardly get time to engage in sports. Those who do not have jobs have financial problems as well as low esteem and they do not have trust in themselves hence they cannot get involved in leisure activities. As far as sport is concerned, many governments have not taken the initiative to persuade women to participate. They have had less concern in terms providing sponsorship, coverage in media, awareness and the provision of opportunities for women in sport as compared to their male counterparts (Goliath, 2002). Some sports disciplines such as football is far widely considered to be for men yet some women have shown to be as equally talented in it. Furthermore, women with children have different limitations concerning their time for leisure. Some of the women in this category have limited time, money as well as limited access to leisure facilities. Most of these women are married and are mostly disadvantaged with regard to time for leisure. Women with children are normally held by household obligations and family commitments such as child care together with economic constraints (Borg Clark, n.d.). Due to male chauvinism in most societies, many women earn very little incomes which and this has proven to be constraining on their lives as well as on their leisure lives. Women who are employed are said to experience a double shift to their household obligations hence have no time for leisure participation as compared to their male counterparts (Martinson, Schwartz Vaughan, 2002). However, leisure, recreational activities, and sport have different implications depending on the cultural background of women. Those from poor backgrounds have limited access to leisure activities and are mostly unemployed since job opportunities are rare. Most of their time is spent taking care of children and farming so as to sustain their families. It is usually very hard for them to think about touring other countries or engage in any recreational activities due to financial constraints. They are highly constrained by societal stress and have very low esteem to even think of participating in any sporting activities and they not only have little time for themselves, but they also never feel that they have a right to leisure for themselves (Martinson, Schwartz Vaughan, 2002). Other women fear for violence especially in those leisure settings far from home. At times, they regard taking care of their families as their prime duty since most of their husbands are jobless and never ca re about them. Similarly, women with children from developed countries have little time for leisure and other recreational activities such as sports and tourism. Those who have jobs have are the ones said to have double shift, that is, have little time for leisure because they need to balance the time they spend with their family and that spend in work. These women spend much of their time either in job or at home. Most of them make use of computer-based technology for leisure designed to make them busy such as the internet and believe that time spent or even activities pursued with family are the most important (Kramarae Spender, 2000). In most cases, especially at times when they are free from work, most women wish to recreate around the world together with their families but their children prevent them. This is because children are usually cumbersome to travel with. Generally, women with children are usually unwilling to get involved in sporting activities. They only take part in body fitting exercises such as jogging in the mornings. Most of them think they cannot manage to participate in sports activities such as athletics, football etc. and regard nurturing their children as their key role in the society. They only watch their favorite soccer teams or even basketball teams on televisions during their free moments on weekends. The type of profession a woman is in may also act as a constraint to her leisure life. Nurses for example have the ethic of care in their minds all the time which is connected to the lack of a sense of right to leisure (Martinson, Schwartz Vaughan, 2002). Women who are single parents and do not high paying jobs mostly encounter financial constraints which is normally constraining to life in general and to their leisure lives as well. This is due to the fact that they have to cater for the basic needs of their children. By meeting food, shelter, clothing and educational expenses for the children, the amounts that remain may be too little to cater for recreational activities. Old women have various constraints to leisure participation as well. Their participation in various recreational activities is highly influenced by health related problems, poor performance quality and lack of companions (Leitner Leitner, 2004). In general, older people are said to suffer from health problems more than young people. Particular health problems limit participation in specific leisure activities (Women Sports and Fitness Foundation, n.d.). Older women with sight problems cannot freely engage in activities such as tourism, exercises and other recreational activities that include work. Research has shown that older women like to engage more in inactive recreation such as watching television, listening to radio and reading newspapers rather than participate in active forms of recreation (Leitner Leitner, 2004). This is due to the fear that they may get injuries resulting to their children putting them in nursing homes. Moreover, older women are seen to be economically di sadvantaged and also tend to have more household and family obligations which make them have less free time to take part in leisure activities. Most of them like stay at home and take care of their grandchildren. These actions of care giving reduce their leisure activities due to lack of time, tiredness, and other intrapersonal constraints such as stress (Leitner Leitner, 2004). Older women leisure involvement is also influenced by attitude (Henderson Bialeschki, 1990). These women only participate in those leisure activities which they consider as meaningful to them (Greer, 2006). Some leisure activities that are taken as being for fun but have no purpose are highly ridiculed by the elderly women. Most of these aged women view their old age negatively and have a feeling that they should not be involved in recreational and leisure activities because they think that people their age should not have leisure anymore (Leitner Leitner, 2004). At their old ages, they have lost taste for most of the recreational activities such as swimming and look upon them as for the young and strong people. As regards to sporting activities, aged women are incapable of participating actively and can only watch on televisions since most of them have health related problems. The level to which aged women are disadvantaged with respect to leisure involvement may also depend on their cultural background. Majority of women from developing countries spend most of their time taking care of their grandchildren and never have time to involve themselves in recreational activities (Leitner Leitner, 2004). Most of them remain within their homesteads all day and have never visited a foreign country and even never think of activities like tourism. They do not even think of having leisure as their right and are most of the times stressed as a result of their children dropping out of school, lack of food due to drought etc. Most of the developing countries are faced with the problem of diseases and therefore a big number of the aged women have health complications hence they can hardly participate in any leisure or sports activities (Leitner Leitner, 2004). Older women from developed countries are quite different from their counterparts on how they perceive these recreational activities. As for them, they may like to tour other countries but factors such as health related problems, family commitments, among others hold them back (Leitner Leitner, 2004). This is because they are unable get involved in those recreational events like mountain-climbing, skiing and skating. They have leisure by watching televisions and reading magazines unlike those from developing countries who are mostly too illiterate to read newspapers and have little access or interest in television. Their lack of leisure involvement is mainly affected by attitude. This is shown by the fact that they ignore some recreational activities that do not add value to their lives at those old ages. Most of them like sports events though their weak health may not be in a position to withstand them. Consequently, they follow these events on televisions or go to the venues where sports activities are held accompanied by other family members such as their grandchildren. Though some women are good in sports, they never get the recognition they deserve (Stavropoulou, 2008). Some sports such as rugby and football are regarded as mens and women who shine in them get very little or no attention at all (Goliath, 2002). Governments can increase women participation in sports by encouraging wider media representation and giving rewards to the best personalities in the various sport categories. By doing so, young women will be encouraged to participate in sports regardless of their cultural backgrounds and earn money for themselves which may in turn increase their leisure participation. In conclusion, it is evident that women are the most disadvantaged when it comes to leisure participation as compared to men. It has been seen that their lack of sports involvement is as a result of poor attention by most governments and the notion that most sports disciplines are better suited for men. However, it is clear that their access to recreational facilities is mainly influenced by factors such as time availability, household and family obligations, financial stability and cultural background. Women have also been found to be constrained differently depending on their ages.

The Great Gatsby :: English Literature

The Great Gatsby Look closely at the details presented, the snatches of dialogue, and Nick’s comments, in order to explain how Fitzgerald renders this episode in both positive and negative ways. The two-page extract from the Great Gatsby has various themes, motives and symbolism running at its roots. This essay will attempt at deciphering these symbols and clearly expressing their true meaning, as well as the course they help to create in Fitzgerald rendering this episode in both positive and negative ways. Gatsby’s house is compared several times to that of a feudal lord, and his imported clothes, antiques, and luxuries all display nostalgia for the lifestyle of a British aristocrat. Though Nick and Daisy are amazed and dazzled by Gatsby’s splendid possessions, a number of things in Nick’s narrative suggest that something is not right about this transplantation of an aristocrat’s lifestyle into a democratic America. Nick creates, through visual imagery an imaginary representation of Gatsby’s house in his readers. He expresses the beauty embedded in the gardens, â€Å"the sparkling odour of jonquils and the frothy odour of hawton†¦Ã¢â‚¬  (88) the various eras and architectural designs, â€Å"Marie Antoinette music-rooms and Restoration Salons† (88) and lastly the different themes captured by these rooms, â€Å"through period bedrooms swathed in rose and lavender† (88). The point it seems Nick tries to convey is the ridiculousness found within the very structure of Gatsby’s house. Gatsby’s ‘limited’ upbringing clearly represents his inability to string things together, which would make his house classy and reserved. Instead Gatsby combines things of different eras, expressing not his incapability of decorating but rather an attempt in reflecting his wealth through a brash and gaudy structure. Furthermore it is fairly important to consider that out of all the rooms, magnificently decorated and filled with materialism, Gatsby’s room, the one in which the most time was to be spent, was the least ‘polluted’ by materialism. â€Å"His bedroom was the simplest room of all†. (88) There also seems to be a sense of not belonging for Gatsby by the introduction of Mr. Klipspringer, suggesting that everything that Gatsby has created serves only one purpose: Daisy. It is fundamental that Mr. Klipspringer’s presence, as well as Nick’s expectations of hidden guests, â€Å"I felt that there were guests concealed behind every couch and table† (88), suggests that the very nature of his home, his very establishment is to house extravagant and careless parties, in which the magnitude of his status and wealth may be exaggerated, in the belief that Daisy may eventually realize his new status and fulfill his lifelong endeavor. Thus far Fitzgerald, through Nick, the only man to pertain to any morals, has created the idea of an unbalanced environment.

Effect of Education on the Development of China Essay

Education has had powerful effects on the development in many aspects during the past centuries. This trend, has begun to manifest that education is playing a significant role in economics, societies and environment around the world. Education can promote economic growth and global movement. It can influence the population in fertility and mortality, stimulate the development of the poor segments and promote peace and stability of the society. As for environment, the development of education can solve environmental problems by raising individual awareness, but could also lead to a threat to the environment. A large amount of researches have shown that the increase of the number of girls benefited from education has led to a country’s per capita economic growth (Smith, 1999). Also, according to Brown (2008), a loss of education will lead to a wider gap between the rich and the poor that may increase instability sources in societies. This essay will analyze how education has influenced countries’ development in economics, societies and environment more specifically. In addition, some suggestions will also be conducted to encourage more progress in the development of countries. As seen in a large amount of researches, education has a prominent positive effect on promoting economic growth. For instance, according to Goujon (2008), tertiary education for younger people can lead to more powerful effects than that on old people. However, an inverse case happens in secondary education. That means government should focus on completing the universal primary education and decide which kind of education can strictly prove country’s economic growth. Although the effects of the productivity are not always positive, education, especially for women, is going to be a vital part in achieving a sustainable development (Goujon, 2008). UNESCO (2006) states that education can have positive effects on agricultural productivity, the status of women and controlling the population. In developing countries, the economic development always depends on the agriculture. Similarity, the productivity of agriculture always depends on the farmers’ education level. In conclusion, education could lead to great improvement in workforce which promotes a country’s economic. Not only in China but in other countries, the development of education plays a significant role in countries’ economic movement. That means a great change of relationship between economy and education is promoted around the world due to the trends of global economic development. According to Goh and Gopinathan (2008), in Singapore, the transformation of education system is a strong fundamental to improve its competitiveness in South Asia. Children can choose different kinds of schools to obtain education in Singapore, such as English-speaking schools and Chinese-speaking schools. Students have the opportunity to study in different cultures and learn different skills. As a result, Singapore has a great increase in economy because of a large number of skilled and high-educated workforces. Similarly, in China, the government has used major tertiary transformation in education (Li, Whalley, Zhan, Zhao, 2008). This change leads to a huge impact on economy and also the education structure all over the world. The Chinese government is aiming at upgrading the quality of skilled labour and pulling up the productive ability. In fact, after China’s higher education transformation, other countries begin to look for an appropriate structure for their local education. This exactly illustrates that a closer relationship between economy and education is promoted by the governments worldwide. However, not all the countries are willing to invest in reforming the local education. Different attitudes towards education have resulted in countries’ economics development becoming depolarized. Some countries do not take notice of their education systems, most of which are developing countries. Their governments have not recognized the significance of education and the effects that education could have on their economic development. For example, Mauritius is a small island which is much smaller than Tanzania. However, the GDP in Mauritius was $ 12,800 while in Tanzania was $ 700 in 2006 (Bloom, Canning, Chan, 2006). The main reason why this great gap exists is that the attitudes to higher education are very different. While Mauritius was focusing on the quality and quantity of higher education, Tanzania was still facing the low student-to-staff ratios because of its needless high costs in higher education. In fact, this was a vicious circle in Tanzania. Bloom (2006) shows that although the government has invested a  lot of money to build universities, such as UDSM, the social economic problems were aggravated. Due to the economic problems, government had to reduce the investment to universities. In that case, fixing the relationship between education and economy is so difficult for Tanzania government. In contrast, Mauritius government has already built an optimum circle and the country’s economy is rapidly growing. Education has also had significant impacts on the development of many countries in population in several ways. On the one hand, it could reduce fertility, that is to say, as levels of female education rise, fertility will fall. Brown (2008) states that for reaching substantial reductions in fertility, the single best lever may be the expansion of women’s secondary education. Education and careers have become important factors for women marrying later and having fewer children because education provides females with more employment prospects and opportunities. A good illustration of this is that many girls have been drawn and benefited by the school lunch program in the US since 1946. On the other hand, it can promote children’s health and reduce mortality due to mothers’ better education. It has been reported by UNICEF (2008) that there is an essential connection between under-5 mortality rates and mothers’ education attainment. For example, the stimulation of education has brought about considerable variation in Islamic World that Organization of the Islamic Conference countries account for 11 of the 16 highest rates of under-five mortality in the world. Also, attending schools helps children fight back with various diseases, for instance, AIDS. Schools inform and educate students before they are infected with the disease about the lifestyles that accelerate its propagation. All of this explains that education actually affects the development of a country by reducing the mortality of its population. Table 1: Average annual reduction rates in OIC countries on The popularity of basic education is playing a vital part in fostering popularity of the approach to the hardest to-reach segments of society. Universal primary education is available to more children in poor families nowadays via several ways. Firstly, through the efforts of implementing educational plans, some progress has been made, especially to the poorest  segments of society. For example, Education for All plan, has aimed to promote education by providing financial support to countries which have meaningful plans for universal primary education. This plan was developed by the World Bank which is an important source of financial and other kinds of assistance to developing countries around the world. Owing to this plan, the figure of children’s accomplishment of primary school has risen from 78% in 2000 to 83% by 2005. Furthermore, according to Brown (2008), some third world countries have established Girls Advisory Committees, such as Ethiopia, which largely encourages the registration rates rising in the rural areas. These groups sent representatives to persuade parents in impoverishment to keep their children in school and some countries like Bangladesh and Brazil, provide scholarships or stipends to the parents and help the poor obtain a basic education. Therefore, universal education is stimulating the development of the poor segments by both applying educational plans and founding relevant committees. Also, education can promote peace and stability in a country. As the Nobel Prize-winning economist Amartya Sen who encourages education popularity focuses, â€Å"Illiteracy and innumeracy are a greater threat to humanity than terrorism.† That means a loss of education widens the gap between the rich and the poor and then leads to the integrated world staying in an unstable position eventually. Evidence has shown that education contributes to narrowing the gap that helps build a more stable and harmonious society. An example of this is that with fast increasing number of enrolments since 1999 in China, the gap in access between urban and rural areas is gradually diminishing (Li, Whalley. Zhan and Zhao, 2008). The admission rates of universities in rural China have increased a lot and graduates in poor families have the opportunities to attain hopeful prospects. Plan (2008) has reported that education benefits people’s employment and makes more resources available to them. This avoids hunger, illness and other unequal factors increasing the danger of the destruction of world’s structure. Education no doubt reduces the social burden and promotes stability in the development of countries. Education definitely can help solve environmental problems, and this can be  demonstrated in the aspect of improving individual awareness of the environmental affairs. For instance, through being educated, people will know that their surroundings can be dangerous for living if there aren’t enough steps to be done for a better environment and then they will have a sense of responsibility for the health of their common hometown in their own. According to Dobson (2003), education for sustainable development make great effects on the quality, structure and health of environment by teaching and encouraging pupils to take active parts in democratic and other decision-making processes that can be seen as the commitment of the citizens. So by raising individual sense of responsibility, it proves the effects of education on the environment. In addition, education passes on scientific ways to deal with the environmental problems, which can help produce most environmental efficiency of individuals. The macro environmental achievement needs every citizen’s efforts, so emphasizing environmental education, especially the education for sustainable development, can be a key factor for a better prospect of the environment. However, education sometimes can make a threat to environment. Sustainable development, which is defined as â€Å"the development that meets the needs of the present without compromising the ability of future generations to meet their own needs† (World Commission on Environment and Development, 1987), logically, can be promoted by education. From what has been said above, education can cause a lower fertility and a slower population growth and the resistance to the overpopulation can facilitate the progress of sustainability. Therefore, most people believe that education can certainly become an essential tool for sustainable development. Actually, the truth is dramatically the opposite that greater threat to sustainability will be done with the higher education people obtain. It could be caused by the reason: â€Å"Unfortunately, the most educated nations leave the deepest ecological footprints, meaning they have the highest per-capita rates of consumption. This consumption drives resource extraction and manufacturing around the world.† ( McKeown, 2006: pp12) When people receive more education, they may just have the capability to change the nature and not develop the earth appropriately. The United States, known as its high level of education, is also known as the biggest threat to the environment, which is a typical case  that demonstrates the relationship between education and sustainability. This can be a very controversial point and create challenges to make sure that there is no growing demand for goods and resources while raising the level of the education. In conclusion, to analyze how education could affect the development of countries, this essay obtains the key ideas in mainly three aspects. Education can promote the economic growth and movement globally. Then it can help control the population, stimulate the development of the poor segments and promote peace and stability of the society. As for environment, developing education can help solve environmental problems by raising individual awareness, but may also cause a threat to the environment somehow. Furthermore, the essay advocates raising the level of education among the poor segment of the society, because a loss of which may be origin of threats to the stability of societies. It’s also expected for the developing countries to find a suitable structure of the education system instead of the radical one that just for the needs ahead. Another prediction is that countries could increase the public needs for more sustainable production and consumption patterns through a higher-level education. Although we can see that some progress has been made, there’s still a long way to go. Governments should pay more attention both on basic education and tertiary education in order to provide us a necessary study environment. The government ought to develop more powerful policies to ensure more enrolment so that the quality of a country’s development can be improved. Overall, education has had great effects on the development of countries and will continue influence the economics, societies and environment in a long term. Therefore maturer educational steps ought to be taken in order to conduct much more progress. (Words: 2095) Reference Bloom, D. Canning, D. Chan, K. (2006) Higher Education and Economic Development in Africa. Washington D.C. Harvard University. Brown, L. (2008) Plan B 3.0: Mobilizing to Save Civilization. New York: W. W. Norton and Company, Earth Policy Institute. Dobson,A.P.(2003) ‘Citizenship, Education and the Environment’. In Citizenship and the Environment. Oxford University Press:2003+p.174-207 Goh, C.H., Gopinathan, S. (2008) ‘The Development of Education in Singapore since 1965’. In Lee, Sing Kong Goh, Choor Boon Fredrikson, and Birger (ed) Toward a Better Future: Education and Training for Economic Development in Singapore since 1965. The World Bank: 2008. p. 12-38 Li, Y. Whalley, J. Zhan, S, and Zhao, X. (2008) China’s Higher Education Transformation and Its Global Implications NBER Working Paper No. W13849 [online]. Available form: http://www.voxeu.org/index.php?q=node/1066 [06/12/10] Lutz W, Goujon, A & KC S (2008). Education: The Key to Development. Options (Summer 2008): 12 – 15. [online] Available form: www.iiasa.ac.at/Admin/INF/OPT/Summer08/opt-08sum.pdf.[06/12/10] Plan (2008) Paying the Price [online], Available from: http:// www.plan.org.au/mediacentre/publications/ research/ paying_the_price [07/12/2010] UNESCO (2006) Education for Sustainable Development Toolkit. Paris: UNESCO Publishing, pp. 12 – 14 UNICEF (2005) Investing in the Children in the Islamic World, http://www.unicef.org/publications/files/Investing_Children_Islamic_World_full_E.Pdf [07/12/2010] Yu-Shu Peng,Shing-Shiun Lin(2009)’National Culture, Economic Development, Population Growth and Environmental performance: The Mediating Role of education’.Journal of Business Ethics.Dordrecht: Dec 2009.Vol. 90,iss.2:p.203-216

Future of Marketing: Recent Trends, Emerging Issues & Future Outlook Essay

Marketing decisions are an important part of the management practice. Large-scale databases and applications are methods that have increased tremendously over the years. â€Å"In the twenty-first century we expect that marketing managers will increasingly customize products and services and the supporting marketing programs.† (Leeflang & Wittnk, 2000) There have been several areas that have advanced in the future of marketing. Most organizations have customized services and products to customers’ needs and wants. This has become a normal activity in order to stay competitive in today’s market. A guest editorial written by Naresh K. Malhotra explains that â€Å"leading scholars from several different areas of marketing were invited to contribute† to answer such questions as â€Å"What have we learned? What gaps remain? Is marketing as a discipline well positioned to meet the challenges of the next century? What future directions should marketing take?† (Malhotra, 1999) These questions are vital to refine the present theories in order to meet future challenges in marketing. Marketing research is a useful tool in checking how things are going as well as to find out if there are any unanticipated problems that may arise. Finding any gaps in marketing is also found by research and can help in the implementation of new technology of the future. Knowing how to attract more potential cliental is a direction that marketing needs to take in order to stay competitive in the global market. Implementing a gap analysis will help in finding out if there are any gaps in the marketing of any product. This analysis will identify what needs to be addressed and how to address the issue. This will also help in finding the type of market the product should be marketed. The analysis will also help in meeting the challenges of the next century and what direction the company needs to take in marketing their product. â€Å"The 20th century saw considerable advances in both marketing theory and practice.† (Taylor, 2000) At the end of the century, important research developed that has advanced knowledge in several areas that include relationship marketing, international marketing, and marketing services to name a few. But the introduction of cyberspace has been the largest emerging issue in marketing. With the internet becoming very useful to the consumer, these users have increased sales dramatically. â€Å"However, keeping up with the rapid advances in technology will be a challenge for marketing researchers for years to come.† (Taylor, 2002) Notably there are a few areas that have realized that â€Å"In today’s environment, customer share should replace market share, customer managers should replace brand managers, and customer profitability should replace product profitability. With the vast increases in information technology it is now possible to apply these ideas in consumer markets. Financial service and transportation firms appear to be making steady progress in this direction.† (Leeflang & Wittnk, 2000) Take for an example, our public transportation here in Pinellas County. Just recently this organization has placed investigators onboard these busses to ask customers questions on how the service is and what improvements should be done. In the last couple of months there have been a few new bus routes added to accommodate new customers in areas that haven’t had any bus routes before. The future of marketing today has a few bumps to overcome. One is in the academic field, where there is a concern whether academic classes are closing the gap from the past to the future and the other is marketing through the internet. The role of academic marketing helps in the theory and methods in the practice of marketing in the future. â€Å"There is an alarming and growing gap between the interests, standards, and priorities of academic marketers and the needs of marketing executives operating in an ambiguous, uncertain, fast-changing, and complex marketspace.† (Dekimpe & Hanssens, 2000) This growing gap is becoming damaging to the marketing long-term outcome for the future. The future of business schools is to advance the practice of business, practice of marketing which includes its impact on business strategy, the businesses success and society’s ability to address these challenges, and should become a part of the decision in advancement in the marketing field. With the education that business schools provide, the decisions on relevant issues and making a difference in the practice of the marketing student. This is one field that the future of marketing needs to work on in order to have educated personnel. It is unfortunate that the academics field of marketing doesn’t seem to advance quickly in the information provided, but the future can hold new information as the marketing field continues to grow and have more models to give illustrations. The future â€Å"for the whole marketing academic community to work on relevant business problems is an easier path to undertake after tenure has been achieved than before, at least until the structural changes are in place.† (Reibstein, Day & Wind, 2009) This is well said and does show that the future in marketing academics is going to be something to take into consideration for any future business major The future of marketing should provide more emphasis on societal research. â€Å"There are three further issues that merit consideration: (1) intrinsic research characteristics and constraints, (2) research receptivity by the journal reviewers today, and (3) personal motivation and purpose.† (Wilkie & Moore, 2012) All of the above considerations are based on facts, theories, methods and applications learned. Studying marketing in society will offer many opportunities and careers that will invite future marketers to pursue. Online marketing is another form of marketing for the future. This form of strategy allows the organization to â€Å"demonstrate the growing power of online communities in building brand reputations and customer relationships.† (Harris & Rae, 2009) When first introduced, the internet only provided customers to view the organizations web site. Now social networks advertise products for companies worldwide. Social networks such as YouTube and Facebook use company’s advertisements to provide a free service to those networks clients, and to help the companies that advertise to market their product. Social networking is changing the way businesses and their customers relate to one another. Social networking does have a good side and a bad side. On the good side of social networking, a company can offer a means where customers can write a review of the company’s product and other customers are able to read these reviews. This can lead to more customers providing that the reviews are positive. The bad side of social networking is criticism of the customer service provided by the company. If a customer had a bad experience, they would post that experience to the company’s blog or to an online community such as www.getsatisfaction.com. This website provides a forum for customers to raise questions or to complain about a wide range of companies resulting in discussions displayed for other inquirers to search and view. The only thing wrong with this site is if the company doesn’t monitor this site and give input to the complaint, the company may look to the consumer as hiding something. Although this is all new and still in the beginning stages, social networking can be a very useful new tool for organizations in the future. . References Dekimpe, M. G., & Hanssens, D. M. (2000). Time-series models in marketing: Past, present and future. International Journal of Research in Marketing, 17(2-3), 183-193. doi: http://dx.doi.org/10.1016/S0167-8116(00)00014-8 Harris, L., & Rae, A. (2009). Social networks: the future of marketing for small business. Journal of Business Strategy, 30(5), 24-31. doi: 10.1108/02756660910987581 Leeflang, P. S. H., & Wittnk, D. R. (2000). Building models for marketing decisions:: Past, present and future. International Journal of Research in Marketing, 17(2-3), 105-126. doi: http://dx.doi.org/10.1016/S0167-8116(00)00008-2 Malhotra, N. K. (1999). Guest editorial: The past, present, and future of the marketing discipline. Journal of the Academy of Marketing Science., 27(2), 116-119. doi: 10.1177/0092070399272001 Reibstein, D. J., Day, G., & Wind, J. (2009). Guest editorial: Is marketing academia losing its way?. American Marketing Association, 73(4), 1-3. doi:10.1509/jmkg.73.4.1 Taylor, C. R. (2000 ). Emerging issues in marketing. (6 ed., Vol. 17, pp. 441-447). New York: John Wiley & Sons. Wilkie, W., & Moore, E. (2012). Expanding our understanding of marketing in society. Journal of the Academy of Marketing Science, 40(1), 53-73. doi: 10.1007/s11747-011-0277-y